Digital Marketing is a one day class in which Dmitry Shapiro, an Internet pioneer and digital innovator will teach the approaches and techniques he has has learned in his career starting and growing consumer internet brands.
The course covers dozens of practical Internet Marketing skills, techniques, tips and shortcuts, including the following topics and many more:

Basics of Web Sites for Marketers
Anatomy of a URL * What you need to know about HTML and site structure * Domain Names * Much More

Search Marketing
Google * Search Engine Optimization * Paid Search Marketing * Other Cost Per Click Opportunities * Much More

Social Media for Business
Creating your Online Profile * Facebook Marketing * Promoting Products and Services on Twitter * LinkedIn for Marketers * Online Reputation Management * Blogging, commmenting and community participation * Much More

Leveraging Momentum on the Web
Public Relations * Finding the News that Gets you noticed * Finding and Riding Trends * Understanding your Competitors * Much More